“DÉLICES PRÉCIEUX”
In this project I imagined a high jewelry campaign by diverting the codes of luxury gastronomy, developing the creative concept by pairing the indulgence of fruits with the brilliance of jewelry in the form of a jeweled Dessert Menu, creating the visual identity through the development of the brand universe, logo, typography, and overall art direction, designing the staging with the selection of fruits, styling with jewelry, and crafting the chromatic and photographic atmosphere, and finally adapting the concept into print with the creation of a fictional menu inspired by haute gastronomy that transforms each piece of jewelry into a precious culinary creation.
“In the secret heart of fruits, jewels take shelter
Each seed bursts like a promise, each pulp opens to reveal the light
Zahra lays out a map of delights, where indulgence becomes adornment and brilliance is savored like a forbidden pleasure
An ode to fragile beauty, to the light set within the ephemeral.”