“NATIVE”
In 2021, I designed a website dedicated to highlighting independent second-hand creators, at a time when this type of platform did not yet have the visibility or cultural hype it has today.
The goal was to create a fair, neutral and respectful space, able to showcase very different creative worlds without ever flattening them.
“ECO-CONSCIOUS WEBSITE”
The art direction was intentionally kept as discreet as possible. I didn’t want my own visual language to overpower the identities of the brands presented. Each creator needed to exist fully, with their own codes, aesthetics and narratives. The website therefore acts as a supporting framework, not a creative filter.
I drew inspiration from grids and compact layouts, deliberately avoiding empty spaces. This dense structure allows for a direct reading of content while also reflecting a broader digital mindset: a more condensed website, free of unnecessary elements, is also a site that generates less digital pollution.
The art direction was intentionally kept as discreet as possible. I didn’t want my own visual language to overpower the identities of the brands presented. Each creator needed to exist fully, with their own codes, aesthetics and narratives. The website therefore acts as a supporting framework, not a creative filter.
I drew inspiration from grids and compact layouts, deliberately avoiding empty spaces. This dense structure allows for a direct reading of content while also reflecting a broader digital mindset: a more condensed website, free of unnecessary elements, is also a site that generates less digital pollution.
“INCLUSIVE PRODUCT PAGES”
For the product pages, I developed a non-binary representation system.
Garments are presented on a wide range of bodies, women, men, slim silhouettes as well as fuller and more diverse body types. The intention was simple but essential: everyone should be able to feel represented. The clothes are not gendered nor tied to a single body type; they exist for people, in all their diversity.
This project already reflects an engaged approach to design, one that serves
the content, challenges norms, and places both human representation and creative expression at the center.
For the product pages, I developed a non-binary representation system.
Garments are presented on a wide range of bodies, women, men, slim silhouettes as well as fuller and more diverse body types. The intention was simple but essential: everyone should be able to feel represented. The clothes are not gendered nor tied to a single body type; they exist for people, in all their diversity.
This project already reflects an engaged approach to design, one that serves
the content, challenges norms, and places both human representation and creative expression at the center.
“PHOTOSHOOT”
This photoshoot was also created in 2021, with the intention of showing that second-hand fashion is stylish, contemporary and desirable, far from the clichés often associated with it at the time.
Through a collective and editorial approach, I wanted to portray second-hand clothing as part of a real cultural scene rather than an alternative or secondary option.
The focus was placed on attitude, movement and individuality, using real people instead of idealized profiles, to reflect how these garments truly live in everyday contexts.
Looking back today, I naturally have even more ideas, perspectives and creative maturity. However, for a project developed in 2021, this work still feels strong, coherent and relevant to me.
It already carried the foundations of my approach: inclusive representation, post-gender narratives, and a desire to make fashion feel lived-in rather than staged.
This shoot remains an important marker in my creative journey, both as a reflection of its time and as a starting point for ideas I continue to develop today.