Hi I’m Amel :)
at the intersection of fashion, beauty and visual storytelling.
With several years of experience in branding, visual identity and multi-channel communication,
I develop concepts that combine strategy, aesthetics and emotion.
I’m particularly interested in how images, design and narratives can shape strong brand worlds and meaningful experiences.
My background spans luxury, beauty and fashion industries, where I’ve worked on global campaigns, packaging, digital platforms, social media content and editorial visuals. I enjoy building coherent visual systems while making sure each project retains its own voice and personality.
Beyond client work, I’m deeply drawn to drawing, illustration and experimental visuals, which often serve as a starting point for my creative process. I’m also sensitive to questions of representation, sustainability and ethical fashion,
and I aim to reflect these values in both my personal and professional projects.
I see design as a balance between structure and intuition, something thoughtful, intentional, and alive.